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The web site usedcars.toyotaofclermont.com had the following on the site, "Used Cars in Orlando FL." We saw that the webpage said " Featured Used Car News in Orlando." It also said " How much should you pay for your first used car? January 6, 2017. Are you shopping for your first used car? Ring in 2017 with a new ride at Toyota of Clermont! 2017 is coming are you ready to take it on? To make the most of a new year, why not put yourself into the drivers seat of a new ride? Used Car of the Week The 2015 Toyota Highlander LE Plus. New year, new you same old clunker? Now you ." The header had used cars orlando as the highest ranking optimized keyword. This keyword is followed by used cars clermont, orlando used cars, and used toyota orlando which isn't as urgent as used cars orlando.